![]() Bed Bath & Beyond has introduced 6 new brands since February 2021, with a goal of launching a total of 8 brands by February 2022. Private brands have become a renewed area focus for Bed Bath & Beyond in recent years, as the retailer attempts to carve out a unique value proposition as a destination for ‘all things home’. Strengthening private brands and strategic branded partnerships Read on for our take on the flagship’s refreshed customer experience and what it means for the future of Bed Bath & Beyond. With less product, the store boasts a bright, spacious layout with wider aisles. Altogether, the store features over 20 distinct merchandising experiences.Īs a chain that has been notorious for narrow aisles and product stocked to the ceilings, Bed Bath & Beyond decreased its SKU-count by 40% at the remodeled flagship location. Embracing the shop-in-shop concept, much of the store’s perimeter is broken up into ‘roomlike’ vignettes curated in alignment with a specific brand personality, including installments from branded partners as well as those that feature own brands like Wild Sage and Our Table. ![]() ![]() ![]() Sandwiched between Marshalls and TJ Maxx in Manhattan’s Chelsea neighborhood, the two-story, 92,000 square foot Bed Bath & Beyond flagship location opened its doors to New Yorkers on July 22nd.īed Bath & Beyond’s newest flagship offers new branded experiences, digitally-enabled engagement methods and the company’s first in-store SodaStream bubble bar. Above and Beyond: Bed Bath & Beyond’s NYC Flagship Sets the Tone for the Future ![]()
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